Mike Ilic Editorial

Editorial

CAC calculator

I built a free CAC calculator for founders, PMs, and marketers. No signup. No paywall. Just data from 49 countries, 22 industries, 10 channels. Try it here: https://cac.mikeilic.com Here’s why it exists. Every new project starts with the same question: “Will the economics work?” We build financial models, pitch investors, decide whether to go all-in.…

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I built a free CAC calculator for founders, PMs, and marketers.

No signup. No paywall. Just data from 49 countries, 22 industries, 10 channels.

Try it here: https://cac.mikeilic.com

Here’s why it exists.

Every new project starts with the same question: “Will the economics work?”

We build financial models, pitch investors, decide whether to go all-in.

And we often do it blind, because good, open CAC data simply doesn’t exist.

I got tired of watching great ideas die in spreadsheets because there’s no starting point.

So I built what I wished existed when I was starting out.

What you can do with it:

Estimate what a user might cost in:

  • US for B2B SaaS through Google Ads
  • Brazil for mobile app through TikTok
  • Germany for e-commerce through Meta

Any combination of 49 countries × 22 industries × 10 channels

In 30 seconds.